Gearing up for Christmas and Black Friday

Get your AdWords campaigns geared up for Christmas and Black Friday

Using 2015/16 data we identified the top search terms, trends, offers, messaging and USPs and created actionable insights to implement in your 2016/17 winter campaigns.

This report covers:

  • How to improve your ad headlines
  • What is the most successful ad description line copy
  • How important is gender segmentation
  • What are the best practices for Black Friday sales
  • What is the industry norm for Christmas ads
  • Getting the most out of Google’s ETAs

 

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