WEBINAR: Don’t worry you’re covered: Search & Social Insights into Leading Insurers
At the crossroads of search & social advertising in the insurance industry.
Advertising in the insurance industry has become about more than just rates and premiums. With recognizable mascots and memorable campaigns, big insurance brands have shown they can compete with the best when it comes to gaining the attention of a large audience.
While these brands have certainly saturated the TV commercial space, how does their performance on digital compare?
Watch this exclusive webinar hosted by social experts, Pathmatics, and paid search experts, Adthena, for a deep dive into how some of the nation’s largest brands are conducting their digital ad and search campaigns, including:
- A look at brands like Nationwide, Allstate, AAA, and more
- A comprehensive analysis of digital campaign performance, Facebook ad placement, creative strategies, and messaging
- Paid and organic search strategies, including messaging, calls to action, and conversions
- Analysis of how search and digital strategies align or misalign, and what brands can learn from these findings
Founded in 2012, Adthena is the world’s most advanced competitive intelligence platform for paid search advertising, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter the most to their business according to their business objectives. Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.