Insights

2017 Black Friday Winners, Leaders and Trends

Black Friday and the peak shopping season is just around the corner, but there is still time to make adjustments to your search strategy to ensure the channel pays dividends in 2017. We've scoured…

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How retailers are using machine learning to win Black Friday…

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adthena-Screen-Shot-2017-11-01-at-11.40.41

Adthena's latest report explores how increasingly, a machine learned approach is making the difference for the brands employing…

99 Second Pitch

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Adthena is the market leader in Competitive Intelligence for Search. It serves hundreds of the world’s largest advertisers throu…

Life at Adthena

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Hear from the people behind Adthena's award-winning technology and entrepreneurial culture. https://www.youtube.com/w…

Mazda drives 33% dealer efficiency with Adthena: Full talk

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Listen to Abi Shepherd, Digital Marketing Specialist, discuss how Mazda manage 137 dealer franchises in the UK alongside a host of…

IG: Ahead of the competition for Financial Trading thanks to…

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https://www.youtube.com/watch?v=VHO6NT4TZq4

Ad Copy Analysis InsureandGo full talk

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Watch this video of Foster Cosgrove from InsureandGo talking about differentiating their offers using Adthena’s adcopy analysis…

Using Adthena to Drive Strategy – Simply Business full…

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Watch this video as Petra Studholme of Simply business talks about using Adthena data and insights in strategic decision making ac…

Share of Voice to Conversion MEC full talk

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Watch this video as Rob Stanley-Jones explains how MEC (GroupM) used Adthena’s unique Whole Market View to expand nationally for…

Epic PPC Fails and how to Avoid Them

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Although PPC and search marketing are both vital to a company’s success, it’s amazing to see the massive mistakes some brands…

Our Latest Whitepaper

How Amazon Dominates the Competitive Search Landscape

How can brands and businesses fight back against Amazon in online retail?

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Recent Case Study

Mazda

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing world of the automotiv…

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Latest Scheduled Events

Winning with style: How top brands use competitive intelligence to remain number 1 in search

April 18 2018 | 8.30-10.30 | Huckletree, Shoreditch Hear leading brands reveal how they remain number 1 in a competitive Google auction, delving…

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