Podcast: COVID-19 rocks the Aussie search landscape

VP Steve Anderton and head of sales Nick Harknett from Adthena APAC report from Syndey to unpack some wild data on retail’s top stay-at-home categories. Video conferencing to vodka, here’s how pandemic consumption habits have shaken up retail PPC strategy down under.

Listen in to learn:

  • What happened to Zoom and Amazon in search, and who stepped in
  • The cool rise of Kogan: winners and losers in the freezer wars 
  • Buzz about online coffee, wine sales and more


Speakers

Steve Anderton, VP of Australia & New Zealand

Steve manages the Asia-Pacific region for Adthena and is responsible for our growth across core markets that include Australia, New Zealand and Singapore. Based in Sydney, his team supports a range of iconic brands such as Telstra, iSelect, Qantas, Bupa, Westpac, ANZ and Toyota.

 

Nick Harkett, Head of Sales in Australia & New Zealand

Nick is a Competitive Intelligence Consultant at Adthena in Sydney. Nick enables digital marketers to acquire more customers by seeing their whole relevant search market through a competitive intelligence service that constantly monitors their whole market space

 

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