Podcast: COVID-19 rocks the Aussie search landscape
VP Steve Anderton and head of sales Nick Harknett from Adthena APAC report from Syndey to unpack some wild data on retail’s top stay-at-home categories. Video conferencing to vodka, here’s how pandemic consumption habits have shaken up retail PPC strategy down under.
Listen in to learn:
- What happened to Zoom and Amazon in search, and who stepped in
- The cool rise of Kogan: winners and losers in the freezer wars
- Buzz about online coffee, wine sales and more
Steve Anderton, VP of Australia & New Zealand
Steve manages the Asia-Pacific region for Adthena and is responsible for our growth across core markets that include Australia, New Zealand and Singapore. Based in Sydney, his team supports a range of iconic brands such as Telstra, iSelect, Qantas, Bupa, Westpac, ANZ and Toyota.
Nick Harkett, Head of Sales in Australia & New Zealand
Nick is a Competitive Intelligence Consultant at Adthena in Sydney. Nick enables digital marketers to acquire more customers by seeing their whole relevant search market through a competitive intelligence service that constantly monitors their whole market space