Share of Voice to Conversion MEC full talk


Watch this video as Rob Stanley-Jones explains how MEC (GroupM) used Adthena’s unique Whole Market View to expand nationally for a travel client.

In this video you’ll learn:

  • How to combine “impression volume” with “impression share” to get better context into what is happening in the market.
  • How to use Adthena to identify opportunities for improving campaigns.
  • Using Adthena to analyse performace accross devices and identifying gaps for improvement.

You can find more informative videos on Adthena’s YouTube channel here.