Unlisted: How to Bake a Digital Data Cake Presentation


Rich data is the secret ingredient to baking an award-winning digital data cake.

However, making data the star of the recipe is just one component. In this session, our Master Chefs discussed the value of limiting the cooks in the kitchen, getting creative with ingredients, taste testing your recipe, how to slice and segment the cake, and how to best serve up the finished product. Watch Adthena and a Financial Services Digital Marketing Expert, to learn how the efficient usage of data, specifically search intelligence, can elevate your digital campaigns.

View the slides here.