Guard your brand from competitors
Prevent other law firms from driving up CPCs and stealing business
Start protecting your cases while winning news ones
PPC Brand Crashers Guide
Are you experiencing PPC brand bidding?
Get the guide to Brand Crashers: How to get rid of them & what to do next for 6 steps to successfully evict rival brands encroaching on your click-share:
- Clean up and assess the damage
- Work the room and make your case
- Bust a move and take action
- Report the rule-breakers
- Know your A-list from your D-list
- Enjoy your new VIP status
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Cost-saving stories from our customers
+7% click share increase and +10% sales boost
Vodafone leverages Strategic Insights from Adthena to increase click share and sales during key product launch.
75% decrease in CPCs in five short days
Sage has since used Adthena’s data to automatically police brand bidding problems and, when necessary, renegotiate agreements with its partners. Just five days after enforcing agreements based on Adthena’s monitoring, Sage saw a 75% decrease in CPCs for brand terms and a 33% decrease in partner impression share.
+13% revenue growth on generics
The Lone Ranger report from Adthena shows when a brand is the sole bidder for a brand term. If they also hold the top organic spot for that term, there’s no reason to continue bidding. Using the report, Avanti West Coast identified a number of high-volume Lone Rangers, and they were able to stop spending on those terms without relinquishing market share to competitors.
Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.” Alison Yarrow, Digital and Media Manager, Avanti West Coast