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UK Pharma & Biotech Pharmacology – PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharma & Biotech Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the previous month.

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Share of Clicks - Last month
Domain Share of clicks
esn.com 3.12
sensilab.com 3.14
hollandandbarrett.com 3.4
amazon.co.uk 4.72
medexpress.co.uk 4.94
numan.com 5.84
chemist-4-u.com 5.84
my-bmi.co.uk 6.93
joinvoy.com 7.85
pharmacyonline.co.uk 8.87
others 45.35

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk is the UK market leader for Share of Clicks. Joinvoy.com is in 2nd place with my-bmi.co.uk securing 3rd place. Esn.com has a share of 3.1% with the rest of the advertisers in this category taking up 45.4%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last month
Date numan.com chemist-4-u.com joinvoy.com my-bmi.co.uk theproteinworks.com medexpress.co.uk sensilab.com pharmacyonline.co.uk simpleonlinepharmacy.co.uk myjuniper.co.uk
2024/12/01 4.4% 4.37% 3.97% 2.73% 1.98% 1.44% 6.17% 4.08% 0.35% 4.67%
2024/12/02 2.02% 0.88% 7.69% 2.53% 3.52% 0.98% 6.61% 4.4% 0.01% 7.9%
2024/12/03 1.73% 2.05% 6.4% 4.87% 5.4% 2.42% 7.32% 4.86% 0.81% 6.71%
2024/12/04 0.57% 3.85% 2.56% 2.68% 3.11% 1.66% 1.91% 2.85% 0.03% 4.65%
2024/12/05 0.62% 4.71% 6.34% 5.25% 7.63% 2.26% 10% 6.49% 0.16% 12.72%
2024/12/06 0.06% 4.12% 4.84% 4.5% 5.91% 11.38% 7.66% 6.69% 2.68% 10.18%
2024/12/07 0.06% 2.46% 6.64% 1.85% 5.02% 0.1% 5.75% 5.97% 0.59% 9.32%
2024/12/08 0.5% 6.57% 5.12% 2.24% 4.92% 3.72% 4.23% 4.32% 2.3% 8.54%
2024/12/09 0.22% 3.85% 6.6% 0.94% 4.61% 7.01% 3.33% 6.87% 0.2% 7.75%
2024/12/10 0.15% 8.93% 6.55% 2.82% 4.9% 4.84% 10.1% 7.81% 4.12% 9.83%
2024/12/11 0.09% 4.67% 8.6% 2.12% 4.88% 14.78% 7.1% 7% 2.19% 13.96%
2024/12/12 1.89% 4.75% 24.9% 6.11% 0.49% 5.94% 1.22% 12.27% 16.46% 13.55%
2024/12/13 1.89% 6.99% 5.83% 14.2% 0.41% 2.82% 2.19% 26.97% 6.92% 1.99%
2024/12/14 6.42% 4.29% 4.73% 1.72% 3.54% 2.37% 5.94% 4.01% 1.99% 8.14%
2024/12/15 1.1% 2.59% 3.8% 0.91% 2% 0.85% 4.08% 4.35% 0.94% 7.65%
2024/12/16 4.45% 4.35% 7.23% 0.87% 2.57% 2.16% 5.96% 4.83% 1.23% 10.91%
2024/12/17 4.94% 9.48% 6.91% 10.95% 2.84% 12.98% 1.16% 8.48% 6.19% 1.8%
2024/12/18 12.45% 8.25% 6.12% 11.24% 1.05% 11.29% 1.3% 11.12% 2.78% 1.32%
2024/12/19 7.25% 9.95% 13.01% 7.98% 1.73% 5.73% 3.98% 16% 3.95% 4.75%
2024/12/20 5.09% 23.44% 10.56% 13.87% 0.62% 0.66% 2.11% 15.66% 2.45% 1.66%
2024/12/21 5.72% 12.29% 13.31% 13.86% 0.41% 5.63% 6.39% 16.07% 3.63% 1.73%
2024/12/22 9.1% 19.25% 8.05% 11.62% 2.02% 0.33% 6.86% 20.88% 0.08% 3.21%
2024/12/23 13.94% 13.35% 8.82% 9.07% 1.24% 8.29% 4.6% 6.82% 5.19% 2.07%
2024/12/24 8.71% 0.37% 12.23% 17.62% 1.06% 8.86% 4.22% 17.74% 2.82% 1.2%
2024/12/25 11.83% 0.94% 15.12% 9.14% 0.65% 10.36% 3.38% 24.36% 2.45% 1.29%
2024/12/26 16.25% 0.83% 10.73% 11.95% 2.79% 9.85% 3.81% 18.62% 3.61% 1.17%
2024/12/27 16.6% 0.99% 17.06% 10.82% 0.94% 15.16% 11.15% 4.71% 0.23% 1.07%
2024/12/28 8.81% 0.87% 13.67% 12.96% 3.18% 5.12% 5.94% 4.95% 2.32% 0.86%
2024/12/29 6.29% 1.97% 11.19% 5% 2% 13.94% 5.57% 8.53% 4.01% 1.24%
2024/12/30 10.88% 1.79% 18.18% 16.63% 3.73% 4.2% 4.2% 9.73% 0.33% 1.54%
2024/12/31 14.65% 11.92% 11.82% 11.44% 7.54% 6.65% 4.78% 4.48% 2.59% 2.07%

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Pharmacyonline.co.uk showed big gains through the month. Joinvoy.com increased their Share of Spend through the month. Numan.com showed considerable growth towards the end of the month.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2024/12/01 100
2024/12/02 101
2024/12/03 96
2024/12/04 102
2024/12/05 77
2024/12/06 82
2024/12/07 93
2024/12/08 105
2024/12/09 93
2024/12/10 84
2024/12/11 99
2024/12/12 103
2024/12/13 110
2024/12/14 110
2024/12/15 124
2024/12/16 99
2024/12/17 106
2024/12/18 124
2024/12/19 102
2024/12/20 105
2024/12/21 108
2024/12/22 106
2024/12/23 107
2024/12/24 90
2024/12/25 92
2024/12/26 97
2024/12/27 81
2024/12/28 94
2024/12/29 103
2024/12/30 95
2024/12/31 88

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Last month has seen a slight decrease in the number of advertisers in this category, from a high of 124 to a low of 81.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last month.

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Market Loss & Market Gains - Last month
Name Market Trend
numan.com 7.24%
my-bmi.co.uk 5.52%
joinvoy.com 4.96%
pharmacyonline.co.uk 4.04%
chemist-4-u.com 2.35%
pro-hormones.co.uk -1.29%
esn.com -1.79%
hollandandbarrett.com -2.02%
myjuniper.co.uk -3.3%
amazon.co.uk -4.89%

Copyright © Adthena. All rights reserved.

Numan.com, my-bmi.co.uk and joinvoy.com secured 1st, 2nd and 3rd place gains. Losses were lead by amazon.co.uk and myjuniper.co.uk.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month. 

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Date numan.com joinvoy.com chemist-4-u.com my-bmi.co.uk sensilab.com pharmacyonline.co.uk medexpress.co.uk simpleonlinepharmacy.co.uk myjuniper.co.uk amazon.co.uk
2024/12/01 2.2% 1.93% 2.88% 1.22% 2.84% 2.21% 0.88% 0.18% 2.18% 7.25%
2024/12/02 1.01% 4.35% 2.49% 1.25% 3.93% 2.09% 0.55% 0% 4.32% 4.9%
2024/12/03 0.85% 3.44% 2.04% 2.71% 4.65% 3.05% 3.24% 0.45% 4.15% 3.72%
2024/12/04 0.32% 1.24% 3.14% 1.22% 0.95% 1.42% 1.08% 0.01% 2.25% 10.05%
2024/12/05 0.39% 4.7% 4.73% 3.6% 6.46% 4.71% 1.72% 0.1% 10.88% 1.51%
2024/12/06 0.02% 3.72% 5.62% 3.35% 5.41% 5.04% 6.31% 2.08% 9.18% 0.51%
2024/12/07 0.02% 3.85% 2.5% 0.76% 3.17% 2.92% 0.02% 0.35% 5.92% 8.01%
2024/12/08 0.39% 3.29% 5.12% 1.26% 2.72% 2.78% 2.06% 1.49% 5.98% 5.84%
2024/12/09 0.11% 4.75% 5.44% 2.42% 1.64% 5.39% 3.65% 1.03% 4.74% 10.18%
2024/12/10 4.38% 9.79% 10.22% 9.26% 1.16% 14.09% 9.3% 13.53% 1.59% 0.12%
2024/12/11 0.05% 7.35% 3.84% 1.34% 5.59% 5.68% 7.3% 1.76% 12.45% 1.44%
2024/12/12 1.66% 13.63% 5.14% 7.22% 1.08% 13.2% 7.99% 10.45% 5.05% 4.39%
2024/12/13 2.8% 9.3% 5.43% 8.45% 1.42% 15.86% 1.93% 5.28% 1.39% 10.29%
2024/12/14 4.39% 2.88% 3.06% 0.97% 3.9% 2.2% 1.42% 1.42% 5.39% 13.79%
2024/12/15 0.63% 1.98% 1.33% 0.35% 2.14% 1.9% 0.63% 0.63% 4.05% 13.34%
2024/12/16 2.17% 4.8% 2.49% 0.35% 3.32% 2.56% 1.17% 0.64% 8.25% 21.58%
2024/12/17 3.37% 5.33% 8.69% 6.54% 3.92% 5.22% 5.92% 5.16% 1.61% 5.54%
2024/12/18 7.57% 4.18% 11.44% 6.87% 0.8% 7.61% 5.58% 1.99% 0.86% 8.67%
2024/12/19 5.28% 10.25% 9.99% 6.04% 2.59% 12.39% 4.17% 3.06% 3.94% 2.47%
2024/12/20 3.86% 9.24% 18.25% 9.42% 1.61% 9.96% 0.56% 2.3% 5.63% 3.41%
2024/12/21 4.57% 12% 10.71% 10.18% 5.83% 11.06% 2.68% 3.57% 1.93% 3.07%
2024/12/22 6.55% 6.62% 15.09% 7.82% 5.47% 14.1% 0.24% 0.06% 2.21% 2.92%
2024/12/23 10.7% 7.55% 11.61% 6.8% 3.64% 5.88% 4.59% 4.51% 1.97% 4.65%
2024/12/24 8.06% 13.08% 0.33% 15.17% 4.39% 16.29% 5.35% 3.25% 1.36% 0.66%
2024/12/25 10.86% 15.75% 1.67% 7.51% 3.48% 21.08% 6.93% 2.73% 1.29% 0.35%
2024/12/26 14.25% 10.96% 1.06% 9.89% 3.47% 14.19% 5.83% 3.73% 1.32% 0%
2024/12/27 15.14% 17.27% 0.89% 8.76% 10.74% 3.7% 9.48% 0.22% 1.05% 0%
2024/12/28 6.24% 11.83% 1.07% 8.97% 4.67% 4.15% 2.53% 2.08% 0.79% 3.45%
2024/12/29 4.85% 9.22% 2.42% 2.96% 4.18% 5.81% 7.16% 3.12% 1.01% 3.82%
2024/12/30 7.09% 13.6% 2.23% 10.26% 2.91% 6.59% 2.65% 0.2% 1.15% 2.6%
2024/12/31 11.43% 9.99% 9.31% 7.94% 3.76% 3.62% 3.05% 2.46% 1.92% 0%

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Pharmacyonline.co.uk had the strongest gains in Share of Impressions last month. Amazon.co.uk peaked mid month but have dropped considerably.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Weight Loss service from £48 - Needles Included in Price https://onlinedoctor.boots.com/weight-loss/treatment

    Expert, Confidential Advice to Give You Access To Prescription Weight Loss Treatment. Clinical...

  2. 2
    UK's No.1 Weight Loss Provider - Only £33 per week https://start.joinvoy.com/weight-loss/treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get...

  3. 3
    Now Just £27.50 per Week - Weight Loss Pen - £109 https://www.medexpress.co.uk/weight-loss/injections

    Need Help Losing Weight? Regulate Appetite & Reduce Cravings With Weight Loss Injections. Over 675,000 Customers. Discreet Packaging & Fast...

  4. 4
    Was £195, Now £135 - Free Next-Day UK Delivery https://www.numan.com/weight-loss-uk/obesity-program

    Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s...

  5. 5
    Weight Loss From £4.80 per day - Lowest Price Guarantee https://care.simpleonlinepharmacy.co.uk/weight-loss/treatment-pen

    Modern healthcare at your fingertips with online consultations and treatments. Simple Online...

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Ad Copy themes include a strong focus on price driven offers in headline copy. Many advertisers adopt a ‘just £’ price push to drive CTR up. Next day delivery offers are also featured prominently.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.