US Pharma & Biotech Pharmacology – PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharma & Biotech Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
target.com	2.35
tryeden.com	2.51
henrymeds.com	2.85
vitastir.com	2.89
forhers.com	3.21
getzealthy.com	3.88
amazon.com	3.93
cvs.com	7.17
ro.co	9.51
lifemd.com	18.55
others	43.15

Lifemd.com is the market leader for Share of Clicks with 18.6%. Ro.co takes 2nd place with 9.5%, and CVS.com secures 3rd place with 7.2%. The rest of the advertisers in this category collectively account for 43.2%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last month
Date	lifemd.com	ro.co	getzealthy.com	henrymeds.com	vitastir.com	hims.com	tryeden.com	forhers.com	lemonaidhealth.com	alanmeds.com
2024/12/01	26.19%	10%	3.59%	3.13%	4.66%	2.39%	3.25%	3.99%	1.22%	1.86%
2024/12/02	25.03%	11.8%	1.58%	3.9%	5.57%	2.98%	3.56%	5.49%	1.58%	1.82%
2024/12/03	17.21%	13.85%	4.19%	4.94%	2.12%	3.66%	2.82%	5.08%	0.92%	2.48%
2024/12/04	20.21%	13.18%	2.32%	3.74%	4.96%	3.23%	3.25%	4.46%	1.81%	1.69%
2024/12/05	22.96%	15.33%	2.29%	4.99%	3.13%	3.54%	2.04%	4.8%	0.91%	1.17%
2024/12/06	22.31%	12.68%	3.41%	4.85%	3.45%	1.72%	2.18%	3.68%	1.1%	2.23%
2024/12/07	27.13%	11.05%	3.14%	3.36%	5.2%	1.87%	3.15%	4.69%	1.24%	2.48%
2024/12/08	26.56%	11.28%	3.5%	2.97%	3.38%	1.55%	2.9%	3.79%	1.98%	2.51%
2024/12/09	30.25%	8.51%	7.17%	3.45%	4.87%	1.64%	3.24%	3.08%	1.79%	2.51%
2024/12/10	31.07%	9.46%	4.61%	2.82%	4.52%	2.28%	3.48%	4.28%	1.86%	3.21%
2024/12/11	29.63%	4.71%	4.3%	2.85%	4.7%	2.87%	5.25%	4.31%	1.78%	1.98%
2024/12/12	30.41%	6.49%	2.42%	2.72%	5.96%	1.87%	4.6%	3.9%	2.79%	2.76%
2024/12/13	29.15%	11.79%	2.89%	2.77%	3.18%	2.34%	2.38%	2.57%	2.43%	1.83%
2024/12/14	28.62%	10.68%	3.94%	3.81%	4.57%	1.92%	3.43%	3.01%	2.9%	2.71%
2024/12/15	33.04%	13.75%	2.89%	3.07%	4.93%	1.91%	2.81%	4.08%	2.85%	2.51%
2024/12/16	31.88%	12.62%	4.61%	3.05%	4.37%	1.65%	3.54%	3.23%	2.94%	2.91%
2024/12/17	26.08%	16.88%	4.55%	3.61%	4.45%	1.7%	3.69%	3.85%	2.74%	1.75%
2024/12/18	22%	16.11%	5.9%	2.91%	2.77%	2.25%	2.55%	3.33%	2.88%	2.11%
2024/12/19	15.55%	15.88%	5.43%	4.64%	3.92%	2.34%	2.71%	2.8%	2.1%	1.82%
2024/12/20	22.92%	10.27%	6.62%	3.46%	3.95%	1.76%	2.35%	3.64%	2.46%	2.44%
2024/12/21	24.33%	12.36%	5.11%	3.1%	5.4%	1.76%	2.83%	3.52%	3.28%	2.85%
2024/12/22	23.85%	12.32%	6.54%	2.79%	6.16%	1.75%	3.25%	3.09%	2.43%	2.76%
2024/12/23	19.3%	14.08%	5.33%	4.36%	4.21%	2.19%	2.63%	3.55%	1.62%	1.9%
2024/12/24	23.13%	10.79%	6.6%	2.47%	5.09%	2.46%	3.66%	3.34%	1.61%	2.23%
2024/12/25	29.09%	11.61%	5.83%	1.88%	3.64%	2.12%	2.97%	3.11%	2.48%	2.05%
2024/12/26	20.63%	13.95%	3.27%	4.23%	5.97%	2.74%	2.35%	4.16%	1.59%	2.7%
2024/12/27	25.02%	14.27%	4.06%	2.69%	3.5%	3.7%	2.39%	4.79%	1.79%	1.97%
2024/12/28	23.23%	9.84%	8.15%	4.08%	2.82%	2.84%	3.4%	4.4%	1.49%	1.65%
2024/12/29	19.57%	14.55%	4.59%	1.99%	5.06%	3.76%	3.16%	4.41%	1.83%	1.51%
2024/12/30	20.94%	13.52%	7.84%	3.42%	3.44%	3.21%	3.01%	4.33%	2%	1.87%
2024/12/31	15.25%	13.69%	5.6%	4.72%	4.69%	4.07%	4.02%	3.6%	1.83%	1.5%

Lifemd.com led Share of Spend with significant fluctuations, peaking on December 15. Ro.co showed steady growth mid-month, and Forhers.com maintained stable performance with minimal fluctuations.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	910
2024/12/02	909
2024/12/03	883
2024/12/04	906
2024/12/05	923
2024/12/06	906
2024/12/07	867
2024/12/08	919
2024/12/09	901
2024/12/10	836
2024/12/11	888
2024/12/12	893
2024/12/13	868
2024/12/14	875
2024/12/15	916
2024/12/16	893
2024/12/17	920
2024/12/18	929
2024/12/19	971
2024/12/20	966
2024/12/21	910
2024/12/22	886
2024/12/23	954
2024/12/24	916
2024/12/25	953
2024/12/26	870
2024/12/27	907
2024/12/28	884
2024/12/29	885
2024/12/30	934
2024/12/31	888

Last month the number of advertisers in this category fluctuated slightly, peaking at 971, but overall decreasing compared to the start of the month.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last month.

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Market Loss & Market Gains - Last month
Name	Market Trend
weightwatchers.com	1.86%
getzealthy.com	1.58%
cvs.com	1.5%
ro.co	1.18%
ivyrx.com	0.43%
walmart.com	-0.32%
zappyhealth.com	-0.38%
amazon.com	-0.38%
brightmeds.com	-0.46%
lifemd.com	-4.79%

Weightwatchers.com, Getzealthy.com, and CVS.com secured 1st, 2nd, and 3rd place gains. Losses were led by Lifemd.com, Brightmeds.com, and Zappyhealth.com.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	lifemd.com	ro.co	cvs.com	amazon.com	getzealthy.com	henrymeds.com	tryeden.com	forhers.com	vitastir.com	target.com
2024/12/01	20.38%	8.68%	3.39%	4.4%	3.31%	2.81%	2.51%	3.53%	3.26%	2.45%
2024/12/02	18.57%	9.62%	5.41%	6.27%	1.42%	3.31%	2.69%	5.2%	3.96%	2.13%
2024/12/03	13.15%	11.1%	4.72%	3.59%	3.7%	4.41%	2.08%	4.98%	1.53%	3.96%
2024/12/04	16.23%	9.8%	5.85%	4.46%	1.98%	3.14%	2.66%	4.15%	3.25%	2.43%
2024/12/05	18.88%	12.18%	4.89%	4.3%	2.53%	4.5%	1.72%	4.67%	2.29%	2.04%
2024/12/06	17.98%	10.58%	3.52%	3.32%	2.98%	4.04%	1.75%	3.47%	2.55%	3.28%
2024/12/07	22.36%	8.4%	4.4%	4.53%	2.59%	2.85%	2.55%	4.14%	3.68%	3.87%
2024/12/08	21.13%	8.7%	6.91%	4%	2.82%	2.44%	2.3%	3.62%	2.39%	3.01%
2024/12/09	23.74%	6.85%	5.14%	3.13%	7.07%	3.22%	2.56%	2.85%	3.46%	2.32%
2024/12/10	27.04%	7.92%	2.29%	2.57%	4.64%	2.87%	3.14%	4.24%	3.6%	1.66%
2024/12/11	23.06%	4.18%	4.2%	3.58%	3.74%	2.53%	4.41%	4.06%	3.39%	2.24%
2024/12/12	23.53%	5.07%	6.16%	4.58%	2.19%	2.47%	3.43%	3.49%	3.94%	3.06%
2024/12/13	25.47%	8.98%	3.93%	3.17%	2.63%	2.74%	1.91%	2.41%	2.34%	2.09%
2024/12/14	23.41%	9.01%	6.93%	3.41%	3.57%	3.53%	2.95%	2.62%	3.33%	1.15%
2024/12/15	26.9%	11.81%	2.97%	3.04%	3.07%	2.85%	2.33%	3.82%	3.53%	2.9%
2024/12/16	27.63%	10.85%	4.48%	3.36%	4.05%	2.72%	3.02%	3.07%	3.22%	1.77%
2024/12/17	21.79%	14.36%	5.71%	2.16%	4.34%	3.48%	3.1%	3.88%	3.29%	1.14%
2024/12/18	17.17%	13.17%	5.1%	4.19%	5.58%	2.73%	2.04%	3.16%	1.87%	2.22%
2024/12/19	12.98%	12.12%	5.64%	3.78%	5.02%	3.68%	2.22%	2.69%	2.88%	1.95%
2024/12/20	18.92%	8.93%	6.75%	2.67%	5.71%	2.8%	1.9%	3.33%	3.03%	1.87%
2024/12/21	20.68%	9.63%	5.42%	2.91%	4.85%	2.66%	2.3%	3.13%	3.69%	2.12%
2024/12/22	19.87%	10.37%	5.31%	3%	5.6%	2.7%	2.78%	2.86%	4.48%	2.56%
2024/12/23	15.64%	11.84%	5.01%	2.58%	4.65%	3.98%	2.29%	3.49%	3.11%	3.91%
2024/12/24	18.7%	9.22%	5.45%	1.94%	5.58%	2.14%	2.99%	3.05%	3.75%	3.32%
2024/12/25	22.32%	10.76%	8.8%	2.89%	5.34%	1.75%	2.25%	2.96%	2.51%	2.01%
2024/12/26	17.68%	10.63%	2.72%	2.97%	3.26%	3.92%	2.06%	3.85%	4.29%	2.51%
2024/12/27	20.54%	10.81%	6.25%	3.81%	3.57%	2.32%	1.95%	4.32%	2.58%	2.61%
2024/12/28	18.64%	7.24%	6.11%	3.64%	7.12%	3.78%	2.72%	4%	2.39%	1.33%
2024/12/29	16.02%	11.16%	6.98%	3.8%	4.12%	1.87%	2.66%	3.86%	3.68%	1.69%
2024/12/30	16.01%	10.89%	4.46%	3.81%	6.78%	3.06%	2.48%	4.02%	2.54%	2.09%
2024/12/31	11.55%	9.93%	7.53%	5.1%	4.96%	4.28%	3.19%	3.16%	3.15%	1.51%

Lifemd.com saw the strongest gains, peaking mid-month. Ro.co showed steady growth, while Getzealthy.com fluctuated, spiking mid-month before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Best Sites to Get Tirzepatide - Best & Worst Picks Of 2024 https://www.forbes.com/tirzepatide/weight-loss
Mark December 2024 As The Month You Begin Your Transformation—Lose Weight With Ease! Discover...
2
Most Insurance Accepted - Semaglutide for Weight Loss https://www.joinmidi.com
Book your first virtual visit and see a Midi clinician from home (no waiting rooms). Midi Health. Experts...
3
Tirzepatide - Lilly Medicines - View Product Information http://tirzepatide.lilly.com/
Indications & Safety Summary With Warnings. Learn About Our Prescription-Only, FDA-Approved Medicines Containing Tirzepatide.
4
Official Semaglutide Website - Indication & Dosing Options https://www.novomedlink.com/semaglutide
Discover Semaglutide Products. View Safety & Prescribing Info Including Medication Guide. View Semaglutide Products From...
5
Semaglutide Injections - Start for as Low as $84/month https://www.weightwatchers.com/weight-care
See if you're eligible for clinical weight-loss medication. Restrictions apply. Join...

Top ads emphasize weight loss options like “Tirzepatide” and “Semaglutide,” with calls to action for virtual visits and eligibility checks, highlighting convenience and pricing.

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Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Pharma & Biotech Pharmacology – PPC Market Share Analysis December 2024

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Competitor Count for US Pharma & Biotech Pharmacology

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

US Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance