Amazon’s expansion to trigger change in AU adspend

Posted by Adthena Press

Retailers will have to change their advertising spend and improve their e-commerce sites as Amazon steps up its presence in Australia.

Amazon could capture between 40 per cent and 70 per cent of online searches in retail categories in Australia by 2023 if it manages to replicate its success in the US, according to a study by search marketing intelligence firm Adthena.

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