London, October 24, 2017 – Adthena, the leading enterprise competitive intelligence solution for global adtech, continues its vertical growth trajectory with major new business wins in the third quarter of 2017.
Major Q3 wins include Nordic Choice, Renault UK, Snooze, and Direct Blinds. Adthena offers unrivaled competitive clarity, and this new business reflects the huge growth potential that Adthena’s machine learned technology is bringing to the global adtech market.
“Another rapid quarter of growth for the company has been topped off with our recent win at the Drum DADI Awards for Best Tech Platform 2017. Winning new business in all of our top performing territories is proof that our technology is delivering on customer outcomes, improving business ROI; this is supported by our Money Back Guarantee. Our global partnerships also keep us moving forwards, providing unrivaled competitive intelligence for search.”
-Ian O’Rourke, CEO & Founder, Adthena
Scandinavian hotel chain, Nordic Choice, join Adthena having been impressed with the company’s patented machine learning and competitive intelligence technology. The Scandinavian hotel chain were looking to replace their current solution, and were keen to gather more insight into which competitors have been bidding on their brand terms.
Renault UK were seeking competitive intelligence which could help them gain better consumer insights, in order to increase sales across the UK. They were impressed by the value Adthena’s machine learned approach could bring to their business, and how it could give them the edge in achieving their goals.
Snooze, a bed and mattress manufacturer based in Australia, signed with Adthena in order to accelerate their growth in the region. Snooze had found their current competitive insight solution lacking, and were impressed by the immediate impact Adthena could bring to their business. And Direct Blinds, who offer made-to-measure blinds in the UK, join Adthena with the aim of increasing their online sales performance.
Australian betting brand TAB, also join Adthena to utilize the company’s innovative new real-time data. Adthena Real-Time offers brands live reporting of paid search movement, and will be used by TAB to manage their campaigns during the Melbourne Cup.
Adthena, the leading enterprise competitive intelligence solution globally, empowers advertisers with patented, machine-learned technology and best-in-class data quality and depth. Adthena’s machine-learning algorithms index and learn from 500 million adverts to build The Whole Market View, a unique view of each individual business’s competitive search landscape.
Adthena’s technology gives paid and organic search marketers the insights they need to turn data into business results. The company is headquartered in London, and has offices in the US and Australia.