Adthena’s Answer To Stop Brand-Keyword Hijacking In Search

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Keyword hijacking on Google Ads and Bing Ads search platforms isn’t new, but finding a simple way to protect branded keywords has been a complex and time-consuming process for marketers.

Adthena Vice President of Marketing Ashley Fletcher said the company’s developers built a platform that can protect brands, such as Burberry, from others bidding on the company’s keywords.

About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.