Adthena’s Answer To Stop Brand-Keyword Hijacking In Search

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Keyword hijacking on Google Ads and Bing Ads search platforms isn’t new, but finding a simple way to protect branded keywords has been a complex and time-consuming process for marketers.

Adthena Vice President of Marketing Ashley Fletcher said the company’s developers built a platform that can protect brands, such as Burberry, from others bidding on the company’s keywords.

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