Google Grabs Up 80 Percent Of Retail Advertising Spend

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The latest data figures from Adthena indicate that Google’s dominance in the world of digital ad spending remains largely unrivaled.

According to news from FierceRetail, figures show that as of Q1 2018, Google Shopping campaigns account for almost 80 percent of all retail search ad spend. Ashley Fletcher, Adthena’s VP of Marketing, affirmed this pattern remains consistent when looking at desktop or mobile data, which strongly indicates Google is the far-and-away leader in retail advertising and setting the state for converting a sale from a product search.

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