Automation in Search is Here to Stay… But it’s Missing a Few Things

Posted by Adthena Press

For the last few years, there has been a big automation push in search advertising, with Google leading the way. Since Google rolled out AdWords, it has looked for ways to streamline operations. They’ve had great success at weaving automation into the search ad workflow. This push has continued with the announcement that Google would now provide AdWords users with automated “Ad Suggestions,” powered by AI and machine learning. The point — to further optimize their AdWords operations and overall performance.

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