Automation in Search is Here to Stay… But it’s Missing a Few Things

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

For the last few years, there has been a big automation push in search advertising, with Google leading the way. Since Google rolled out AdWords, it has looked for ways to streamline operations. They’ve had great success at weaving automation into the search ad workflow. This push has continued with the announcement that Google would now provide AdWords users with automated “Ad Suggestions,” powered by AI and machine learning. The point — to further optimize their AdWords operations and overall performance.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.