Back-to-school retailers steal search clicks from competitors

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Target.com and OfficeDepot.com both bid on Staples-specific brand terms for back-to-school paid searches, according to search marketing analytics firm Adthena Ltd.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.