With their vision to provide Unrivaled Competitive Clarity in Search, Adthena today announce the launch of their new Summary Dashboard, accessible to users when they log in to the competitive intelligence tool.
The update to the SaaS platform is based on their pillars of success and will highlight which reports need the user’s attention most in order to acquire more customers, protect their brand and reduce their costs.
With reports split across desktop and mobile, the update will highlight key performance indicators, focused on:
- Share of clicks
- Biggest gaining and losing competitors
- Missing brand terms and new terms
- New adverts seen in the SERP
- Brand infringements
They’re also introducing a new report, Lone Rangers, which includes the terms where brands are the top organic listing and the only paid ad – highlighting potential savings to be made.
Customers will benefit from:
- Instant access to reports – the important metrics are now more easily available at your fingertips. Export the tables and charts to include in your reporting deck.
- Increased visibility over Big Movers – see which of your competitors are making the largest gains or losses so you can react quickly to protect your brand or eat up their market share.
- Improved benchmarking against active competitors – be alerted to changes in your account and highlight big performance changes.
“Search marketers are stretched for time so need to get actionable insights quickly and with ease,” says Paul Felby, CTO at Adthena. “That’s why we’ve made our data more easily digestible and highlighted risks that need user’s attention most. The summary dashboard will allow users to focus their time on areas that will make the biggest impact on their campaigns.”
Also this week, Adthena are launching a brand new website, built to support their global growth plans for 2017 and beyond.
Backed by entrepreneur Mel Morris, early investor in King Digital the firm behind Candy Crush Saga, Adthena are on course to scale the business quickly, including their expansion into the US which is currently under way.
The new website will showcase the big brands using Adthena’s machine-learned Whole Market View to revolutionise their search marketing campaigns, including Mazda, Eurostar, WorldFirst and River Island.
The growth of the company is running alongside a busy product roadmap, with many new features set to be released in 2017, designed to help brands acquire more customers, protect their brand and reduce their costs in search.
About the author
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.