Google brings AI-powered ad suggestions to AdWords campaigns

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Dive Brief:

  • Google announced new automated processes for AdWords that will go into effect starting April 29, per an email to customers made available to Marketing Dive by Adthena. The changes will use artificial intelligence and related technologies to make suggestions for optimizing ad campaigns run on the platform.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.