Google Makes Changes to its Ad Offerings, Launches New Ad Extension to Increase Advertising ROI

Posted by Adthena Press

What are the Changes?

Google is rebranding its products under three groups: Google Ads for SMBs (formerly known as Google AdWords), Google Marketing Platform for enterprises (combines DoubleClick Digital Marketing and Google Analytics) and Google Ad Manager for large publishers (combines Google’s monetization tools for publishers into one platform).

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