Google Makes Changes to its Ad Offerings, Launches New Ad Extension to Increase Advertising ROI

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

What are the Changes?

Google is rebranding its products under three groups: Google Ads for SMBs (formerly known as Google AdWords), Google Marketing Platform for enterprises (combines DoubleClick Digital Marketing and Google Analytics) and Google Ad Manager for large publishers (combines Google’s monetization tools for publishers into one platform).

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.