Google Shopping ads generated 85.3% of all clicks on AdWords and Google Shopping campaign ads

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Google’s push to drive consumers to click on Google Shopping ads by increasing ad space for its visually oriented ads is working; Google Shopping ads accounted for 76.4% of U.S. retailers’ search ad spending in January and February, according to search marketing analytics firm Adthena Ltd. Those ads generated 85.3% of all clicks on AdWords and Google Shopping campaign ads. Google text ads make up the remaining share.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.