Google Shopping ads generated 85.3% of all clicks on AdWords and Google Shopping campaign ads

Posted by Adthena Press

Google’s push to drive consumers to click on Google Shopping ads by increasing ad space for its visually oriented ads is working; Google Shopping ads accounted for 76.4% of U.S. retailers’ search ad spending in January and February, according to search marketing analytics firm Adthena Ltd. Those ads generated 85.3% of all clicks on AdWords and Google Shopping campaign ads. Google text ads make up the remaining share.

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