Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Google Shopping ads – aka PLAs or Product Listing Ads – activated more than three-quarters of all retail search ad spend in the first quarter of 2018, according to a new report from search intelligence company Adthena.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.