Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

A new report from AI-driven search marketing firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.” The report analyzes more than 140 million paid search ads, 135,000 advertisers, and 5.6 million search terms from Adthena’s proprietary dataset.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.