Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

Posted by Adthena Press

A new report from AI-driven search marketing firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.” The report analyzes more than 140 million paid search ads, 135,000 advertisers, and 5.6 million search terms from Adthena’s proprietary dataset.

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