Search Becomes Latest Back-To-School Battleground

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Marketing during the back-to-school season is about more than maximizing exposure through traditional channels; search has become an increasingly important platform. Retailers are competing on multiple back-to-school search terms, encompassing brands, product categories and sales, according to Adthena.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.