Sears Bankruptcy Filing Led By Eroding Online Clicks

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

The decline of paid-search click share for Sears should have warned executives of the company’s demise, according to data released Monday. Sears Holdings, which also owns Kmart, filed for Chapter 11 bankruptcy today.

The two biggest retail ecommerce players — Amazon and Walmart– now hold 44.67% of the clicks, according to data from Adthena. During the same period, Sears took just 0.7% of clicks from U.S. shoppers. Other department store retailers such as Kohls and Macys held between 3% and 4% of the clicks from U.S. shoppers.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.