Sears Bankruptcy Filing Led By Eroding Online Clicks

Posted by Adthena Press

The decline of paid-search click share for Sears should have warned executives of the company’s demise, according to data released Monday. Sears Holdings, which also owns Kmart, filed for Chapter 11 bankruptcy today.

The two biggest retail ecommerce players — Amazon and Walmart– now hold 44.67% of the clicks, according to data from Adthena. During the same period, Sears took just 0.7% of clicks from U.S. shoppers. Other department store retailers such as Kohls and Macys held between 3% and 4% of the clicks from U.S. shoppers.

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