Study: Search ad spending grew 10% worldwide last year

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji


  • Global search ad spend grew 10.4% in 2017 as marketers plowed more money into mobile campaigns, per a report by search analytics firm Adthena shared with Mobile Marketer. Monetization of text and Google Shopping ads in mobile search results was a huge driver for search ad spending globally.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.