Will Advertising Spend Determine Midterm Election Political Outcome?

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Search became the political battlefield for this midterm election, with advertisers reaching out to attract voters. Some wonder whether the data from advertising spend can determine the outcome.

Adthena released a new report that details key battleground ad spends, the biggest ad “battleground,” key political action committees funding the candidates, and more ahead of announcing the voting results.

Read the article.

About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.