World Cup Search Stats Show Why Unbranded Search Matters For Marketers

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

When searching to buy jerseys during the World Cup, fans largely didn’t navigate to a brand’s website. The retailers who won were prepared for that.

About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.