World Cup Study: Beaten in US Search During World Cup

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

New Adthena study reveals key search trends in jersey and ticket sales, streaming battles and more for leading sites during the 2018 FIFA World Cup

Adthena, an AI and machine learning-powered search intelligence company, today announced a new study examining US search activities during the 2018 FIFA World Cup. For the study, Adthena analyzed more than 40,000 paid ads – across desktop and mobile – during the event from June 25-July 10, 2018.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.