Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Back-to-school is becoming increasingly competitive for retailers and accounts for nearly 20% of non-holiday retail spend. Legacy players are not only going head-to-head with each other, but also the e-commerce giant Amazon and newer disruptor brands that are grabbing a bigger piece of the pie, as evidenced by strong performance from Romwe.com, Shein.com and Zulily.com.

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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.