Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds

Posted by Adthena Press

Back-to-school is becoming increasingly competitive for retailers and accounts for nearly 20% of non-holiday retail spend. Legacy players are not only going head-to-head with each other, but also the e-commerce giant Amazon and newer disruptor brands that are grabbing a bigger piece of the pie, as evidenced by strong performance from Romwe.com, Shein.com and Zulily.com.

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