6 Ways to Outsmart Your Competition in AdWords

Whitepapers

Outsmarting your competition in AdWords is a daunting task.

It requires you to go beyond more common optimisation strategies and look at new ways of improving your campaigns. In this white paper we look at 6 potential opportunities for you to improve your search marketing performance and get ahead of your competition.

This report covers:

  • Epic dynamic keyword insertion fails
  • Massive spelling and grammar errors by major brands
  • Negative keyword fails and their disappointing results
  • Lazy search marketers reusing the same ad copy
  • “Add your keywords here” ad copy fails
  • How to ensure you never make these epic mistakes

 

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