Outsmarting your competition in AdWords is a daunting task.
It requires you to go beyond more common optimisation strategies and look at new ways of improving your campaigns. In this white paper we look at 6 potential opportunities for you to improve your search marketing performance and get ahead of your competition.
This report covers:
- Epic dynamic keyword insertion fails
- Massive spelling and grammar errors by major brands
- Negative keyword fails and their disappointing results
- Lazy search marketers reusing the same ad copy
- “Add your keywords here” ad copy fails
- How to ensure you never make these epic mistakes
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