Outsmarting your competition in AdWords is a daunting task.
It requires you to go beyond more common optimisation strategies and look at new ways of improving your campaigns. In this white paper we look at 6 potential opportunities for you to improve your search marketing performance and get ahead of your competition.
This report covers:
- How to improve your location targeting for a better ROI
- Improving your budgeting for keywords with seasonal trends
- Managing your keyword bids more intelligently
- Improve your search ads by analysing trends in your competitors’ ad copy
- How to stay on top of market changes and become more agile
- Become more market focused and move away from static keyword lists
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