Finance CMO Search Intelligence Score

Find out where you stand and develop a strategy to improve your placement.

Request your personal CMO Search Intelligence Score

The Adthena Search Intelligence Score enables you as a CMO to measure the success of your search marketing in the context of your industry, competition and past performance. Adthena assesses the performance, leadership and brand strength of your company’s search strategy against your competitors to deliver an unrivaled view of your market.

Find out how your company scored


Are you an industry leader in search marketing?

The Search Intelligence Score evaluates your search behavior against other top-performing companies and reveals insights and recommendations to drive company growth, digital transformations and customer journey improvements. Your overall score is calculated by analyzing search performance across three categories:

  • Market Leadership: Search market dominance – how strong a company is in their industry or category
  • Search Excellence: Efficiency and effectiveness in search – how precisely a company utilizes search to reach and convert consumers
  • Brand Ownership: Powerful branded search – what is the value of a company’s brand in search

As a CMO, the score enables you to see and show how your search marketing stacks up against your competitors and form a strategy to improve your performance. Just as search intelligence can help to inform decision making, CMOs can make search marketing efforts more effective with a deep knowledge of their customers and shifting business priorities.

Request Your Score →

Get the CMO Search Intelligence Report- Finance Industry

An index and analysis of search marketing performance across the finance search landscape. Adthena’s CMO Search Intelligence Report is the first global measure of search marketing success. Using our AI-powered platform, Whole Market View, we analyzed the finance search market to reveal how companies are performing. The index gives marketing leaders a benchmark relative to their peers for the first time. Check out the leaderboard, analysis, market trends, and much more by downloading the full CMO Search Intelligence Report.

Download the Report →

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