Paid Search Campaign Hub

The Paid Search Campaign Hub

Start optimizing your campaigns and improving results

Scroll down to explore insights, blogs and videos to help you optimize your paid search campaigns and boost performance. Plus: get the guide to Find your PPC A-Game and overcome your 5 biggest Google Ads challenges. Download the guide

Search Intelligence 101 and your ultimate Paid Search Glossary

New to search intelligence? This quick primer and comprehensive glossary are for you.

The resurgence of the PPC professional: Let your people steer the ship in a crisis

Find out why businesses need to lean on data-driven, human decision making now more than ever.

My SEM campaigns have flatlined: 7 steps to jumpstart performance

Learn the best practices for breathing life back into your paid search campaigns. 

Watch now: Are the machines taking over?

In this 60 second video, discover the four reasons why businesses will always need Paid Search Managers to optimize campaigns and get results – even with more automation from Google Ads on the way.

Find your PPC A-game in 2020

A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game:

  • Why the ‘machine’ is not your enemy
  • How to stay on top of your CPAs for a clearer picture
  • The importance of keeping data fresh
  • Why Google’s Responsive Search Ads are your friend
  • How to get your dollar to move further with sustainable wins

Download the guide below

Download the Guide

Find out more about how Adthena can help you analyze, benchmark and optimize your search ads to deliver even better results, take a look at our Campaign Optimization solution.