Monitor your entire digital landscape and capitalize on new opportunities
Every competitor, every product, every category – what if you could analyze all aspects of your digital landscape to act on opportunities – and threats – as they emerge? That’s the power of Adthena’s AI-powered Gap Analysis solution.
Unlock limitless scope and scale with the Whole Market View™
No other competitive intelligence solution offers the scale, scope, and advanced machine learning that Adthena does, empowering you to:
- Benchmark your market share and other KPIs head-to-head with any competitor or category
- Monitor and map competitor tactics and performance day-to-day
- Easily segment your entire market with automated, AI-driven categorization to discover niche opportunities
- Scope out and research new markets, product categories or territories
- Customize and filter reports to meet strategic goals
Becoming No.1 in search and increasing desktop click share by 51%
“We use Adthena’s Gap Analysis solution to drive revenues from paid search. Doing head-to-head comparisons with competitive intelligence data helps us identify competitor search terms, and fuels our own keyword expansion as we scale.”
Dominate in search, and maximize digital ROI
- Map all competitor campaigns to optimize your search strategy
- Automatically identify search term opportunities
- Gain strategic insights for shaping campaigns in new markets
- Be the first to capitalize on competitive gaps vacated by competitors
- Increase keyword depth and diversity of search campaigns
Adthena’s Smart Monitor
Adthena’s AI-driven market monitoring solution, automatically detects, processes and alerts you of key changes across your Whole Market View.
Adthena Smart Monitor:
- Minimizes potential impact on your campaign performance by proactively monitoring and alerting you of competitors’ shifts to your Whole Market View, thanks to our powerful machine learning competitive intelligence dataset.
- Automates the monitoring and detection process of events across your existing Search Term Groups, without the need for manual creation in the Adthena app.
- Saves you valuable time from investigating key trends in the market, by using a state-of-the-art algorithm that granularly monitors, analyzes and evaluates market shifts based on Trend Detection.
- Provides you with full control over your Smart Monitor alerts, allowing you to fully customize them based on market segments and competitors.
- Enables you to seize market opportunities and stay ahead of your competition with granular and transparent filters including, individual
competitors, brand, device and individual market trend events.