Under the Hood

Every competitor, every move - let machine learning give you the edge in your market

Adthena continually monitors millions of keywords globally. Our technology lets you see which terms your competitors are bidding on and the resulting impact on your campaigns – all on a dynamic basis so you can see trends as they emerge.

In any business, understanding your competitors’ strategies, strengths, and weaknesses is vital to staying ahead. With Adthena, machine learning gives you competitive intelligence with unprecedented scope and precision. Our Whole Market View™ enables you to dynamically map and monitor your competition on a global scale to uncover insights, opportunities, and your best next move. Meanwhile, our Smart Monitor technology saves you time and helps you make informed strategic decisions when optimizing for performance.

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How Adthena Works

Adthena has machine learning at its heart, delivering fresh, powerful insights every day you put it to work. It does it by:

  • Analyzing your domain for keywords and creating a unique keyword universe.
  • Mining the search engine results pages for all these terms, creating separate keyword universes for all competitors – from super competitors down to niche rivals.
  • Collating this data to create a detailed map of your entire search market with thousands or even millions of potential keywords and phrases.
  • Filtering all potential keywords through our patented relevancy process, and automatically removing irrelevant ones.
  • Generating your own, personal search landscape defined to your campaign objectives – your Adthena Whole Market View™

And because Adthena repeats this process each day, we continuously uncover new opportunities and threats to deliver fresh insight on the search auction and organic listings.

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The power of Adthena’s Whole Market View™

Adthena’s Whole Market View™ gives you a major advantage over your competitors because it gives you:

  • Complete market awareness – not partial insight
  • Search term opportunities – uncovering profitable new keywords
  • Ad copy analysis – to improve performance of each ad
  • Brand infringement alerts – so you can take action fast
  • Reports and filters – giving you granular data as you need it

You also benefit from support via our world-class Customer Support Team, who can help you put Adthena’s insight to work, significantly increase CTRs and slash CPCs.

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Smart Monitor

AI-powered threat detection technology at your fingertips

Smart Monitor’s advanced monitoring technology automatically alerts you on market shifts, ensuring you’re always one step ahead of the competition. 

  • Gives you complete peace of mind, proactively alerting you to threats and opportunities in your market so you can maximize your search investment
  • Empowers you to seize market opportunities and justify key strategic and campaign decisions 
  • Saves you valuable time and resources with deep-data analysis behind every event

Fuelled by the industry’s most transparent dataset, Smart Monitor empowers you to take advantage of daily market shifts and competitor movements at the click of a button.

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Award Winning Technology

Our award-winning technology was named Technical Innovation of the Year at the Drum Search Awards, Best Search Technology of the Year at the UK Biddable Media Awards, and Best Search Software Tool at the UK Search Awards.

For our research report The Rise of Google Shopping which analyzed 40 million ads to quantify the growth of Google Shopping ad spend among global retailers, Adthena was award Best Research Initiative for a Software Tool at the Search Engine Land Awards 2018.

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