Tag archive for ad copy

image of an iphone 6s

The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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Who has the Most Energetic Ad Copy in Energy?

By Lorna Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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