Tag archive for adwords

Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Porter’s Five Forces for PPC

By Lorna Gill — 5th November 2015 — Adthena

In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…

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Get the Most from Adthena: Getting Started

By Lorna Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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Who has the Most Energetic Ad Copy in Energy?

By Lorna Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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Top Five PPC Tips for Small Charities

By Lorna Gill — 9th July 2015 — Competitive Intelligence for Search

Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises. (more…)

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The 12 Most Common SEM Mistakes

By Lorna Gill — 28th January 2015 — Competitive Intelligence for Search

Knowing what not to do can be just as important to your SEM campaigns as knowing what to do in the first place. Here we identify twelve of the most common SEM mistakes and determine what marketers can…

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