Life After Right-Side Ads
Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…
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Porter’s Five Forces for PPC
In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…
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Get the Most from Adthena: Getting Started
The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…
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Who has the Most Energetic Ad Copy in Energy?
It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…
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5 Tips for Navigating the Ad Copy Landscape
There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…
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Top Five PPC Tips for Small Charities
Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises. (more…)
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What Google’s “Upgraded URLs” for AdWords Mean for You
Upgraded URLs from Google should make AdWords easier for everyone: here’s what you need to know. (more…)
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Five Ways Google’s Mobile Algorithm Might Have Affected Your Ranking
Google's mobile search algorithm update affected 10% of all mobile websites, leading directly to drops in their respective rankings. The question is: how can you protect your rankings in the future? (…
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The 12 Most Common SEM Mistakes
Knowing what not to do can be just as important to your SEM campaigns as knowing what to do in the first place. Here we identify twelve of the most common SEM mistakes and determine what marketers can…
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