Tag archive for Apple

image of an iphone 6s

The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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Can Samsung Compete with Apple?

By Ian O'Rourke — 12th November 2014 — Adthena

The ongoing smartphone and tablet war between Samsung and Apple continues, drawing the two rivals into a battle on all fronts, especially paid search. (more…)

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