PaddyPower Takes the Grand National Cup With Its Excellent PPC Strategy
PaddyPower demonstrated how big budgets can offer up big results, but it probably doesn’t utilise the most intelligent, long-term strategy. (more…)
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666Bet’s Loss is Smaller Competitors’ Gain
When 666Bet and Metro Play’s shared betting licence was retracted last week, some smaller competitors played the game effectively, managing to gain a decent market share at a critical moment when th…
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