Tag archive for betway

PaddyPower Takes the Grand National Cup With Its Excellent PPC Strategy

By Lorna Gill — 28th April 2015 — Gambling

PaddyPower demonstrated how big budgets can offer up big results, but it probably doesn’t utilise the most intelligent, long-term strategy. (more…)

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666Bet’s Loss is Smaller Competitors’ Gain

By Lorna Gill — 16th April 2015 — Competitive Intelligence for Search

When 666Bet and Metro Play’s shared betting licence was retracted last week, some smaller competitors played the game effectively, managing to gain a decent market share at a critical moment when th…

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