Tag archive for competitive analysis

bonnet of volkswagon car with frost on it

What’s Happened to Volkswagen’s Paid Search?

By Lorna Gill — 29th October 2015 — Adthena

It’s been described as “one of the biggest corporate scandals of recent years”, forcing one of the world’s most recognisable brands to take out full-page apologies in national newspapers: …

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image showing 5 heating pipes

Who has the Most Energetic Ad Copy in Energy?

By Lorna Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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playing cards, bank notes and some coins

How one simple move by SkyBet changed its whole market

By Lorna Gill — 12th August 2015 — Competitive Intelligence for Search

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…

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