Tag archive for easter

The Changing Face of DIY PPC: Seasonality Is Key

By Lorna Gill — 4th June 2015 — Adthena

With a cluster of bank holidays falling between April and May, this stretch of the calendar is a popular one for DIY maintenance. Here, we’ll take a look at how exactly keyword trends have developed…

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Time to Find Your PPC Easter Eggs

By Lorna Gill — 19th March 2015 — Online Marketing

Easter is a fertile time for traffic and e-commerce. While it lasts, the best returns are open only to those with a tight PPC strategy and who are ready to start optimising their campaign for the top…

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