Tag archive for gambling

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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How one simple move by SkyBet changed its whole market

By Lorna Gill — 12th August 2015 — Competitive Intelligence for Search

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…

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Who Won the Paid Search World Cup?

By Lorna Gill — 4th August 2014 — Competitive Intelligence for Search

If you were the PPC manager for William Hill who was managing their paid search campaign on the day of the 2014 World Cup final, Adthena’s competitive PPC data shows you made a very big bet on the s…

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