Tag archive for Google

Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Porter’s Five Forces for PPC

By Lorna Gill — 5th November 2015 — Adthena

In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…

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Using PPC to Look Cool in the Summer Heat

By Lorna Gill — 14th October 2015 — Adthena

Summer is looming in Australia, which means long days and hot sun. For most people, that’s an excuse for getting out in the great outdoors, but when the temperature is high, so is the risk, with Aus…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Why a Mobile Website Can Boost Your PPC Exposure

By Lorna Gill — 18th August 2015 — Competitive Intelligence for Search

We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure your ads go all the way. (more…)

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Top Five PPC Tips for Small Charities

By Lorna Gill — 9th July 2015 — Competitive Intelligence for Search

Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises. (more…)

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