Tag archive for homebase

The Changing Face of DIY PPC: Seasonality Is Key

By Lorna Gill — 4th June 2015 — Adthena

With a cluster of bank holidays falling between April and May, this stretch of the calendar is a popular one for DIY maintenance. Here, we’ll take a look at how exactly keyword trends have developed…

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Will the Digital DIY Industry Stem the Decline?

By Lorna Gill — 30th April 2015 — Competitive Intelligence for Search

The British DIY industry’s outlook isn’t too rosy, and the top brands are subsequently cutting back. As competition increases and more people are searching, what will this all mean for PPC? (more&…

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