Tag archive for Search Engine Land

Amazon Goes Black on Black Friday

By Lorna Gill — 15th December 2014 — Adthena

American retailers have long recognised Black Friday, the fourth Friday in November and the day after Thanksgiving, as the most important day of the year for their businesses. (more…)

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How to Use Negative Keywords Positively

By Ian O'Rourke — 10th December 2014 — Competitive Intelligence for Search

When it comes to running a successful PPC campaign, negative keywords can have a major impact. Here we look at how you can use extensive lists of negative keywords to yield the best possible ROI. (mor…

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