Tag archive for Search

How Seasonal Is the Home Decor Industry?

By Lorna Gill — 1st December 2014 — Competitive Intelligence for Search

Though seasonal trends influence many industries, Adthena data would suggest it’s smarter for online retailers in the home decor sector to bid on a large spread of keywords instead of seasonally spe…

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10 SEM Rules You Should Break

By Lorna Gill — 26th November 2014 — Online Marketing

Here, we hope to insert a little nuance into the SEM calculation. The following 10 rules might, on first look, seem reasonable. In fact, they all deserve to be broken. (more…)

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