Tag archive for SEM

scrabble tiles spelling out sem

Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…

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Adthena Event: Breakfast of Champions

By Lorna Gill — 3rd November 2015 — Adthena

For years, doctors and dieticians have told us that breakfast is the most important meal of the day. Here at Adthena, we totally agree, and that’s why our first ever live event will be a breakfast -…

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Get the Most from Adthena: Market

By Lorna Gill — 30th September 2015 — Adthena

The second part of a series on how to get the most from Adthena In our first look at how to harness competitive intelligence and begin using Adthena to your advantage, we saw how the overall interf…

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Get the Most from Adthena: Getting Started

By Lorna Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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