Tag archive for SEO

scrabble tiles spelling out sem

Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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10 SEM Rules You Should Break

By Lorna Gill — 26th November 2014 — Online Marketing

Here, we hope to insert a little nuance into the SEM calculation. The following 10 rules might, on first look, seem reasonable. In fact, they all deserve to be broken. (more…)

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Which Companies Are Using PPC to Promote City Breaks?

By Ian O'Rourke — 19th November 2014 — Competitive Intelligence for Search

With low-cost airlines and hotel comparison sites dominating the travel market, taking a city break has never been easier. But how are the main competitors getting our attention? (more…)

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Can Car Insurers Compete with Comparison Engines?

By Lorna Gill — 31st October 2014 — Automotive

As a consequence of the move to stop car insurers from offering exclusive deals on comparison websites, companies have had to adapt their online marketing strategies in order to stand out from the com…

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