Brand Activator Standalone Direct
Now available as Stand Alone
Brand Activator: Save Google Ads costs and boost ROI today
Stop wasting money on Google Ads and reclaim your brand dominance. Automatically pausing unnecessary bids saves customers $15k monthly on average, while ensuring they never miss a click.
- Buy online: register credit card to sign up.
- Cancel any time: no savings, no charge.
- Apply script to Google Ads & start saving.
Get started today
Simply complete this form to receive the onboarding questionnaire and start saving.
- Minimum 1 brand term required (max 15).
- Minimum 3,000 monthly impressions per term.
- Google Ads search campaigns qualify (excluding PMax).
- Apply unique script to manage negative keywords.
- Read-only Google Ads access required (Search Console recommended)
Adthena’s Brand Activator allowed the team to stay informed, make data-driven decisions, and showcase tangible results like $54k saved in six months.
Rhonda Albaneze, UNTUCKit Digital Marketing Director
US Search Awards - Winner 2023
Brand Activator - Best Search Software Tool
UK Search Awards - Winner 2023
Brand Activator - Best PPC Management Software Suite
Global Search Awards - Winner 2023
Brand Activator - Best Software Innovation
APAC Search Awards - Winner 2024
Brand Activator - Best Global Search Software Tool
FAQs
Got questions? We have the answers.
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Brand Activator uses a performance-based pricing model, meaning you only pay when you save money. The fee is a percentage of your savings, starting at 25% and decreasing the higher your Google Ads spend. Payment is charged automatically to the credit card on file through Stripe at the beginning of the following month. If there are no savings, there is no fee
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Adthena utilizes a 28-day trailing dataset from your search term report to estimate savings and spend with hourly granularity.
- Daily savings calculation per search term = total of (spend per hour x the time when search term is OFF)
- Daily savings calculation = total of all search term saving in a day
Hourly Weighting
Using average hourly spend during the 7 days preceding your Brand Activator implementation, spend is weighted based on the hour of the day. Since there is often no spend in the middle of the night, these hours will have a weight of close to zero.
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Yes, you can cancel at any time. By disabling the script you will immediately stop saving and therefore billing. To permanently cancel your contract simply email support@adthena.com
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The amount you save depends on your monthly Google Ads spend. Adthena provides a fee tier table based on your monthly savings:
- Up to $10,000: 25% fee
- $10,001 to $100,000: 20% fee
- $100,001 to $1,000,000: 15% fee
- Over $1,000,000: 10% fee
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You’ll receive an onboarding questionnaire after sign-up to establish parameters. Then you’ll receive your Google Ads script, and once installed, Brand Activator will begin making savings immediately.
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You will have access to our customer support ticketing system, however Brand Activator Standalone does not include support from our team of Customer Success experts. For full strategic support from our Search Strategy Consultants, take a look at our full Adthena subscription – Request a Demo here.
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It is recommended to link your Google Search Console data to Brand Activator to monitor your organic traffic performance and ensure your organic conversion rate is similar to your paid ads.
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Brand Activator is designed to work with exact match terms and may not be suitable for misspellings and close variants due to frequent changes in Google’s algorithms.
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No, Brand Activator cannot be used for sub-domains in this share of savings offering. Adthena can service sub-domains with a full subscription, if you’d like to find out more Request a Demo here.