Brand Activator Standalone Direct

Brand Activator: Stop needlessly wasting budget on brand terms

Brand Activator automatically pauses Google Ads bidding on brand terms you are winning organically and where no other competitors are bidding.

Paying for these “Lone Ranger” terms unnecessarily wastes search budgets that could be reinvested elsewhere.

  • Pauses bids on brand terms won organically
  • Uses AI to monitor & maximize ad budget
  • Saves time with automated management
Get the Brand Activator starter pack
Get the Brand Activator starter pack

How much could you save?

Brand Activator is now available as Stand Alone

Adthena’s Brand Activator is now available as a stand-alone solution at a fraction of the cost of a full Adthena subscription.

With real-time monitoring and predictive AI, Brand Activator is saving customers $15k monthly each on average, with some enterprise brands saving into the millions!

 

 

Brand savings in four steps

How does it work?

  1. Around-the-clock monitoring. Adthena continuously indexes your targeted brand terms to identify Lone Rangers
  2. Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list.
  3. Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction.
  4. Monthly reporting. You’ll get analytics to see how much you saved on your brand terms.
Get started with Brand Activator Standalone
Get started with Brand Activator Standalone

Brand Activator uses AI and machine learning models for optimal performance

Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget.

Real-time Search Monitoring Analyzes search results pages every 10 minutes (faster for high-volume terms) using machine learning to identify "Lone Ranger" scenarios.
Predictive AI Advanced models predict likelihood of such scenarios within a 2-minute window, allowing for proactive pausing of unnecessary bids.
Natural Language Processing Analyzes the entire search results page, recognizing competitors and applying changes to the Google Ads script automatically.
12+ years of Search Data Adthena's AI models benefit from over 12 years of accumulated search data, leading to superior pattern recognition and insights.

Flexible payment options

What does Brand Activator Standalone cost?

We like to make life simple. That’s why there’s no credit card required upfront to get started and you can choose to purchase Brand Activator Stand Alone on a monthly or annual basis to suit your budget. 

  • Sign-up online: no credit card upfront.
  • No charge if you cancel in first 30 days.
  • Apply script to Google Ads & start saving.
  • Monthly savings report

All this for a for a streamlined monthly fixed fee of $750 for payment the following month.

A percentage of savings pricing model is available on request, drop us a line at info@adthena.com

Get started with Brand Activator Standalone
Get started with Brand Activator Standalone

Get started today

Simply complete this form to receive the onboarding questionnaire and start saving.

  • Minimum 1 brand term required (max 15).
  • Minimum 3,000 monthly impressions per term.
  • Google Ads search campaigns qualify (excluding PMax).
  • Apply unique script to manage negative keywords.
  • Read-only Google Ads access required (Search Console recommended)
RGB / HEX

Adthena’s Brand Activator allowed the team to stay informed, make data-driven decisions, and showcase tangible results like $54k saved in six months.

Rhonda Albaneze, UNTUCKit Digital Marketing Director

US Search Awards - Winner 2023

Brand Activator - Best Search Software Tool

UK Search Awards - Winner 2023

Brand Activator - Best PPC Management Software Suite

Global Search Awards - Winner 2023

Brand Activator - Best Software Innovation

APAC Search Awards - Winner 2024

Brand Activator - Best Global Search Software Tool

FAQs

Got questions? We have the answers.

  • The amount you save depends on your monthly Google Ads spend. Adthena will send you a monthly savings report for a streamlined monthly fixed fee of $750. This is a set fee regardless of savings amount. You can purchase Brand Activator on a monthly or annual basis to suit your budget. If monthly, you’ll be invoiced on 1st of the month. If annual, you’ll be invoiced annually in advance. Payment is charged automatically to the credit card on file through Stripe. 

  • Adthena utilizes a 28-day trailing dataset from your search term report to estimate savings and spend with hourly granularity. 

    • Daily savings calculation per search term = total of (spend per hour x the time when search term is OFF)
    • Daily savings calculation = total of all search term saving in a day

    Hourly Weighting

    Using average hourly spend during the 7 days preceding your Brand Activator implementation, spend is weighted based on the hour of the day. Since there is often no spend in the middle of the night, these hours will have a weight of close to zero.

  • Yes, you can cancel at any time. By disabling the script you will immediately stop saving and therefore billing. To permanently cancel your contract simply email support@adthena.com

  • You’ll receive an onboarding questionnaire after sign-up to establish parameters. Then you’ll receive your Google Ads script, and once installed, Brand Activator will begin making savings immediately.

  • You will have access to our customer support ticketing system, however Brand Activator Standalone does not include support from our team of Customer Success experts. For full strategic support from our Search Strategy Consultants, take a look at our full Adthena subscription – Request a Demo here.

  • A small amount of click loss may occur when paid ads are turned off. Brand Activator monitors clicks across both paid and organic listings to help you track overall performance. 

  • It is recommended to link your Google Search Console data to Brand Activator to monitor your organic traffic performance and ensure your organic conversion rate is similar to your paid ads.

  • Brand Activator is designed to work with exact match terms and may not be suitable for misspellings and close variants due to frequent changes in Google’s algorithms.

  • No, Brand Activator cannot be used for sub-domains. Adthena can service sub-domains with a full subscription, if you’d like to find out more Request a Demo here.