Volvo Case Study
Innovating in the hybrid cars market with competitive intelligence
Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. To stand out in the highly competitive hybrid car space, Volvo needed to truly understand what was happening in the competitive landscape. They partnered with Adthena in collaboration with global media agency Mindshare for competitive intelligence to support their digital strategy.
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