White Paper: Finding the Integration Sweet Spot
Marketing Effectiveness Series Vol. II
→ SEO & PPC integration analysis
→ Case study data from Insurance and Fashion Retail
→ Comparison of different competitor strategies aligning PPC & SEO
This paper digs deep to uncover the ways in which leading Insurance Aggregators and Fashion Retailers are using SEO and PPC, both in concert and independently, as well as how they prove most successful in maintaining adaptability.
By remaining open to investments in either strategy — depending on the circumstances — marketers optimize their product’s exposure and produce advantageous results. The resultant increases in ROI and marketing effectiveness give these companies plenty of reasons to celebrate.
Find out how better connected teams can increase your SEM ROI significantly in our White Paper series “Marketing Effectiveness: SEO & PPC integration”.
Future White Papers in the series:
Finance / Insurance
Mortgages / Loans